In a fresh development in India’s fast-food and intellectual property landscape, global fast-food chain Kentucky Fried Chicken (KFC) has moved the Delhi High Court against Massive Restaurants Private Limited for alleged trademark infringement involving the name “Nashville Fried Chicken” (NFC).
KFC has filed both a rectification application and a civil suit seeking to restrain Massive Restaurants from using the mark “Nashville Fried Chicken,” arguing that the acronym “NFC” is deceptively similar to “KFC” and could mislead consumers into believing the two brands are connected. The matter was heard by Justice Amit Bansal, who issued notice to Massive Restaurants and directed them to file their response. The next hearing is scheduled for May 28, 2025.
Representing KFC, Advocate Shwetasree Majumder argued that the similarity in names—combined with the fact that both outlets sell identical products such as fried chicken—creates a high risk of confusion among the public. She emphasized that the acronym “FC” has previously been restricted in similar disputes. Notably, in 2024, the Delhi High Court had restrained the use of the brand name “Ali Fried Chicken” in a comparable suit filed by KFC, thereby setting a precedent.
Majumder further claimed that “KFC” qualifies as a “well-known trademark” under Section 2(1)(zg) of the Trade Marks Act, 1999, which defines such marks as those widely recognized by a significant segment of the public and susceptible to misuse that could cause brand dilution or confusion. Although KFC has not been officially declared a well-known trademark by the Registrar under Section 11(6), Indian courts have consistently accorded this status to globally recognized brands in legal proceedings, especially in cases concerning passing off and infringement.
Since entering the Indian market in 1995, KFC has established a strong foothold with over 600 outlets nationwide. Its distinctive red-and-white color scheme, iconic image of Colonel Sanders, and the popular slogan “finger lickin’ good” have contributed to its extensive brand recall and consumer loyalty. The company also holds multiple registered trademarks in India that cover various categories of goods and services.
Massive Restaurants, the defendant in this case, owns several prominent food and beverage brands, including Farzi Cafe, Pa Pa Ya, Masala Library, and Louis Burger. It has yet to respond publicly to the allegations.
The outcome of this case may have broader implications for trademark enforcement in India, particularly in how courts interpret the protection granted to well-established international brands.
